1. It's Not About You! Why You Need to Focus on The Customer Experience First
    Change Your Focus

    It's Not About You! Why You Need to Focus on The Customer Experience First

    If you're a developer building a product, it's easy to put too much emphasis on the technology. While technology can play an important role, the customer experience ultimately decides whether or not your product succeeds.

  2. How to Define Your Product's Vision
    Product Thinking

    How to Define Your Product's Vision

    Product "visionaries" are made out to be something special in the press, but you can be one, too, by being a little more considerate about what it is you're building and why.

  3. How to Level-Up Your App with Microcopy
    User Experience

    How to Level-Up Your App with Microcopy

    While a pretty interface is always nice, you don't have to be a stylistic genius to build a great user interface. Focusing on tiny details like microcopy can improve the helpfulness of your app and put it above the rest in your user's mind.

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